Not a member of the Filming In England Partnership but want to access our Resource Centre? Email our Film and TV Partnerships Manager at hannah.macleod@creativeengland.co.uk to find out more. The Partnership is aimed at organisations supporting and facilitating feature film ad HETV across England and is free to join.

Introduction

This Regional Impact Tool was developed by Olsberg●SPI on behalf of Creative England. The Tool is intended to be used by local authorities (referred to here as 'users') in the eight regions across England to estimate the economic impact of production activity in their respective locations. This Tool allows the user to input location filming days for both Feature Film and High-End Television (HETV) production activity.

The Tool is primarily based on combining the number of filming days in a given location alongside the Average Local Production Spend Rate Card figures; the figures for Feature Film and HETV have been updated by Olsberg●SPI on behalf of Creative England as part of the overall Local Economic Impact Toolkit. The production company submits the number of production shoot days along with other valuable data to the local authority via the (2.) Location Spend Form.

Guidance for Using the Regional Impact Tool +

1. The user determines the Local Authority Location Classification (London Adjacent, Regional Hub or Remote) and the Average Budget Range into which the production fits. The Tool allows these variables to differ across separate productions that may have occurred in a given location, though in most cases the classification would remain constant because it depends on the shooting location's proximity to London or to a Regional Hub.

2. The Tool has two input tabs: Feature Film and High-End Television. The user can input date for up to twenty productions in the respective tabs and add in the production title or working title for reference. The user must provide information on four variables for each production entry as explained below:

  • Production Filming Days – Number of Filming Days of Production Activity in that area (take this information from the production’s complete Location Spend Form).
  • Genre – Ensure data is inputted under the correct input tab, Feature Film or High-End Television
  • Local Authority Location Classification - A geographic classification based on the location’s proximity to the primary hub of Greater London (London Adjacent), to a secondary hub (Regional Hub) or to a Remote location. In effect, this reflects the ‘maturity’ of a given location’s film and television production capability.
  • Average Budget Range – A reflection of the size of a given production in terms of overall size of budget.

3. Once the user enters these variables, the Tool produces the Total Estimated Economic Impact Estimates for both production genres, and a combined total summary. These utilise three underlying assumptions:

  • The Average Local Production Spend Rate Card is based on the genre, geographic category and average budget range. This will provide an estimated spend per day figure, and when combined with the number of production filming days, it will estimate total production spend.
  • The associated impact in terms of Gross Value Added (GVA) is based on a typical GVA supported as a proportion of output/expenditure for the related sector (motion picture, video, and television programme activities). This is based on published Office for National Statistics (ONS) data
  • The associated impact in terms of employment or jobs is based on the typical ‘output per job’ within the relevant sector and is based on published ONS data (as above).

4. The Total Estimated Economic Impact tab pulls through the estimated direct impacts for both Feature Film and HETV separately and then aggregates to provide an Overall Total Estimated Economic Impact. Results include the total number of production filming days, average spend per day, estimated total production spend, estimated total associated GVA and estimated total number of jobs supported.

5. These estimated results are then brought together in the worksheet '3. Summary - Total Impact', which pulls through the estimated direct impacts for each genre separately and then aggregates across film and television to provide an Overall Total Estimated Impact of all production activity.

Production NameProduction Filming DaysLocal Authority Location ClassificationBudget Range
Production NameProduction Filming DaysLocal Authority Location ClassificationBudget Range
Total Estimated Economic Impact – Feature Film and High-End Television
Total Production Filming Days
Estimated Average Spend per Day
Estimated Total Production Spend
Estimated Direct Gross Value Added
Estimated Direct Number of Jobs
Total Estimated Economic Impact – Feature Film Summary
Total Production Filming Days
Estimated Average Spend per Day
Estimated Total Production Spend
Estimated Direct Gross Value Added
Estimated Direct Number of Jobs
Total Estimated Economic Impact – High-End Television Summary
Total Production Filming Days
Estimated Average Spend per Day
Estimated Total Production Spend
Estimated Direct Gross Value Added
Estimated Direct Number of Jobs